According to the TechSci Research report, “Shampoo Bar Market – Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F” The Global Shampoo Bar Market is expected to grow during the forecast period due to factors such as the increasing number of product launches and rising consumer spending on personal care products.
The traditional hair cleaner comes in a solid shape called a shampoo bar. The primary distinction is that shampoo bars frequently lack the same detergents in many liquid shampoos, which can occasionally strip hair of its natural oils. Instead, these are constructed of oils, butter, conditioners, and mild cleansers that have been consolidated and put into a bar form. Even without harsh chemicals and other substances that might eventually cause dry hair and breakage, many shampoo bars provide a thick lather unlike liquid shampoo.
Growing awareness of health, hygiene, and the dangerous side effects associated with the long-term use of chemical based products is driving the demand for shampoo bars that produce no plastic waste. Consumers’ preferences for natural ingredients are likely to alter due to their advantages, such as controlling hair fall and preventing dandruff, which is anticipated to encourage the growth of the shampoo bar market during the forecast period.
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Utilizing shampoo bars replaces the plastic bottles typically produced by the damaging petroleum and fossil fuel industries. Around 91% of plastic cannot be recycled. The seas and landfills are where most plastic bottles end up. On the other hand, shampoo bars are packaged in paper boxes that are readily recyclable and degradable. Therefore, the environmental friendliness of shampoo bars drives the market for shampoo bars worldwide during the forecast period.
The global shampoo bar market is segmented based on hair type, distribution channel, region, and competitive landscape.
The market is segmented based on type: glycerin-based, cold-processed, and solid-surfactant. Among these, the cold-processed segment is the fastest-growing segment in the market during the forecast period because cold-processed bars are ideal for conditioning due to their high pH and effective natural oil content.
Based on distribution channels, the market is segmented into supermarkets/hypermarkets, pharmacy & drug stores, departmental stores, online, and others (direct sales). Among these, the online segment is the fastest-growing segment in the market during the forecast period. The bar shampoo product is still in its infancy; thus, it requires various marketing methods, including product advertising, celebrity marketing, and campaigns to raise consumer knowledge of the product. Major manufacturers are using tactics to advertise their products on online marketplaces.
The region’s market is segmented into North America, Asia-Pacific, Europe, Middle East & Africa, and South America. Among these, North America is the fastest-growing region in the market during the forecast period due to the presence of a large number of domestic as well as foreign players in the region. Also, to encourage people to buy their products, manufacturers, are introducing new ones with mixed messages, such as organic, herbal, and chemical-free.
Key market players operating in the Shampoo Bar Market include:
- Lush Retail Ltd
- J.R.LIGGETT LTD.
- Oregon Soap Company
- Rocky Mountain Soap Company
- Ethique Limited
- Beauty And The Bees Pty Ltd.
- Apple Valley Natural Soap
- Friendly Soap Ltd
- The Solid Bar Company
- Daughter of the Land
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“The growth of the shampoo bar market is attributed to the significance of consumer awareness of the harmful effects of chemical-based shampoos, hygiene concerns, and the benefits of using natural herbs and organic ingredients in shampoo bars. Additionally, the industry is growing as more people become aware of the adverse environmental effects of liquid shampoo containers made of plastic. Growing ecological consciousness is predicted to fuel market expansion in the upcoming years.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“Shampoo Bar Market Size – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Hair Type (Normal, Dry, Oily, Others), By Type (Glycerin-Based, Cold-Processed, Solid-Surfactant), By Distribution Channel (Supermarkets/Hypermarkets, Pharmacy & Drug Stores, Departmental Stores, Online, and Others (Direct Sales)), By Region, By Company, has evaluated the future growth potential of shampoo bar globally and provides statistics and information on market structure, size, share, and future growth. The report provides cutting-edge market intelligence and helps decision-makers to make sound investment decisions. Besides, the report also identifies the emerging trends along with essential drivers, challenges, and opportunities present in the market of shampoo bars globally.
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