Global Japan Water Purifier Market 2023-2029 | Size, Share, Growth

According to TechSci Research report, Japan Water Purifier Market– By Region, Competition Forecast and Opportunities, 2018-2028F, Water Purifier market in the country is forecasted to grow at an impressive rate during the forecast period. The market is driven by consumer shift towards purified and mineral water, and their growing awareness towards health & wellness.

The market is also driven by constant product enhancement by companies. For instance, Toray Industries, Inc. launched Torayvino Branch water purifier in Japan in 2021. The product uses the SKC88.X cartridge, which offers water purifying capabilities compatible with many modern lifestyle requirements. This cartridge is the most efficient in its field, despite its small size. It has a quick flow rate, can purify 4,000 liters of water, and can remove 17 JIS (Japanese Industrial Standard) contaminants. It costs approximately USD66, tax included, and it designed for annual replacement, for a monthly running cost of about USD5.

While water conditions vary from country to country, Japan’s water is cleaner as compared to other countries. It is extremely improbable that turning on the faucet and drinking the water will make a person unwell. Drinking from the tap in Japan is generally safe because the purity of the water is at a high standard as tap water in Japan has to clear various legal inspections. As of 2019, 51 confirmed entries are required to adhere to tap water requirements. In Japan, each household only receives water that has passed this rigorous assessment. This may hamper the market growth of water purifiers as people in Japan still prefer drinking from tap.

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However, Japanese consumers are becoming aware regarding the benefits of mineral water. In Japan, tap water is treated with salt. Chlorine kills bacteria so people can drink clean water, but it also gives tap water an unpleasant chlorine smell. The faucet smell might be strong depending on the level of chlorine in water.

Japan water purifiers market is segmented into type, technology, end use, sales channel, region, and company. Based on type, the market is segmented into faucet mount, pot type, countertop, and others. Based on technology the market is segmented RO, UV, media, and others, by end use, market is divided into residential, and commercial, and by sales channel, it is fragmented into distributor/dealer sales, multi-branded stores, online, supermarkets/hypermarkets, and others. Furthermore, the region is segmented into Hokkaido & Tohoku, Chubu, Chugoku, Kyushu, and Rest of Japan.

The most popular water purifiers are RO (reverse osmosis) units because of it being an efficient way to filter water.RO eliminates impurities when pressure pushes unfiltered water over a semipermeable membrane. Clean drinking water is then produced as water flows from the side that is more concentrated to the side that is less concentrated. Fresh water penetrates, while the concentrated water is left over whichis referred to as waste or brine. A sediment filter, a carbon filter, and a semi-permeable membrane are all components of the RO water purifier. However, itprocesses cleaning water slowly, necessitating the use of a storage tank. RO water purifiers are often only utilized where they are needed, not throughout the entire home. The RO water purifier has a lifespan of 10 to 15 years, however the pre- and post-filters need to be changed annually, while the RO membrane needs to be replaced every 3 to 4 years.

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Major operating companies operating in the Japan water purifier market are:

  • Toray Industries, Inc.
  • Mitsubishi Chemical Cleansui Corporation
  • Panasonic Holdings Co., Ltd.
  • BRITA Japan Co., Ltd.
  • OSG Corporation
  • Kurita Water Industries Ltd.
  • Seraco Japan Limited
  • Duskin Co., LTD.
  • Nihon Technical Development Center Co., LTD.
  • Shinai Industry Co., Ltd.

To compete in the market, many companies are shifting towards technological advancement and product enhancement to stay ahead of their competitors. For instance, the “Survivor Filter PRO” portable water purifier was introduced in 2021 by Bloom Co., Ltd. It provides safe and secure water when it becomes challenging to obtain drinking water during emergencies, disasters, outdoors, etc. This product is a compact, pump-style portable water purifier that cleans water to make it consumable by filtering out contaminants from river water, dirty water, and used bath water. The astonishing 0.01-micron filtration level, the highest level for a portable water purifier, removes viruses, germs, parasites, heavy metals, etc. with 99.99% accuracy, making the water safe, odorless, and pleasant to drink. It is small, portable and can be taken anywhere.

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“Smart water purifiers with cutting-edge technologies are a recent trend in water purifiers. Moreover, utilizing a multi-level purifying method is practical. They keep an eye on how the filters are being used and change the settings as necessary. When their maintenance cycle is complete, these purifiers can generate alerts on apps, for both the service provider and the customer. Over the forecast period, demand for smart water purifiers is anticipated to be driven by rising income levels and various technological advancements.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

Japan Water Purifiers Market Size By Type (Faucet Mount, Pot Type, Countertop, Others (Floor Standing, Built-in, etc.)), By Technology (RO, UV, Media, Others (UF, Nanofiltration, etc.)), By End Use (Residential, and Commercial), By Sales Channel (Distributor/Dealer, Multi-Branded Stores, Online, Supermarkets/Hypermarkets, Others (Exclusive Stores, Plumbers, etc.)), By Region, By Company, Forecast & Opportunities, 2018-2028Fhas evaluated the future growth potential of Japan Water purifiers market and provides statistics & information on market size, structure, and future market growth. the report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Water purifiers in Japan.

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