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Introduction: Why Strategy Drives Results Email is more than a communication tool. It’s a powerful connection channel that can nurture relationships, drive revenue, and amplify your brand message. However, the key to making email effective lies in the planning. A strategic email approach allows you to send the right message to the right person at […]
Introduction Email marketing continues to be the most cost-effective marketing channel for businesses worldwide. Despite the rise of social media, paid ads, and video marketing, email still generates an astounding return on investment. According to industry studies, email delivers an average Email ROI of $45 for every $1 spent. That’s a 4,500% return significantly outperforming […]