Automotix is a United States based e-commerce company that has become a recognized name in the online distribution of used and recycled OEM auto parts. Founded in 2003 and headquartered in Overland Park, Kansas, the company operates a tech driven marketplace that connects individual customers, auto repair shops, and resellers to a broad network of salvage yards and suppliers across the country. By combining data tools, artificial intelligence, and a user friendly platform, Automotix has helped shape a new model for the auto parts industry, one that is faster, smarter, and more reliable.
The roots of Automotix go back to its founder Efi Gershom, who identified a gap in the auto salvage market at a time when most operations were still offline. The company began as a piece of desktop software that offered real time leads to salvage yards and dealers based on criteria such as part type, vehicle information, and buyer location. This was a practical innovation during a period when inventory systems in the salvage industry were often not digitized. The software enabled sellers to receive filtered part requests, allowing them to respond with manual quotes and finalize sales over the phone. Demand quickly grew in key categories such as engines and transmissions. Automotix stood out early by indexing its lead data in a way that attracted strong search engine traffic, helping it reach customers without traditional advertising.
Originally operating under the domain Automotix.com, the company later shifted its primary operations to Automotix.net. This move reflected a broader business strategy focused on operating as a multi supplier marketplace rather than a single seller. Both domain addresses now point to Automotix.net, emphasizing the platform’s role in connecting multiple vendors under one digital roof.
In 2012, a subsidiary of the company, Dot Auto LLC, applied for the auto generic top level domain through ICANN’s New gTLD program. Though the domain was eventually awarded to another organization, the application itself demonstrated the company’s early commitment to digital infrastructure in the automotive sector. Automotix was actively thinking about how online identity and structured data could help power its long term growth in the used parts market.
For a significant portion of its early operations, Automotix partnered with external fulfillment providers, including well known firms like LKQ Corporation. This approach allowed the company to expand rapidly across the country. However, it also introduced challenges, particularly in consistency and quality of customer service. The reliance on third party fulfillment led to mixed customer experiences with issues reported in shipping, returns, and communication.
Recognizing the importance of direct control, Automotix announced a major operational shift in November 2024. The company began handling all aspects of its business internally including inventory management, order fulfillment, shipping logistics, and customer service. The announcement, shared publicly through EIN Presswire, marked a turning point. Since the change, Automotix has seen a significant drop in complaints, which as of mid 2025 represent less than 0.1 percent of total transactions. This shift not only improved delivery reliability but also strengthened the company’s brand image in a competitive industry.
Today, Automotix offers a wide range of used and recycled OEM components through its digital marketplace. These include gasoline and diesel engines, automatic and manual transmissions, rear axles, differentials, and transfer cases. A key feature of the platform is proximity based sourcing, which matches buyers with suppliers located near them. This reduces shipping costs and delivery times, offering clear advantages over traditional e-commerce listings that prioritize price or availability alone. The results are sorted by quality, mileage, and fit, ensuring a higher degree of accuracy and customer satisfaction.
Unlike most marketplaces that offer a single part per listing, Automotix presents buyers with multiple part options for the same application, each verified for fit. Customers can compare listings based on location, mileage, price, supplier ratings, and warranty terms, allowing them to choose the best option for their needs — whether that’s a lower-mileage engine, a nearby supplier, or a better price point. This transparent, buyer-first approach is rare in the industry and reflects the platform’s commitment to intelligent choice and trust.
One of Automotix’s core technological pillars is its use of the Hollander Interchange catalog, a professional-grade compatibility system trusted by OEMs and salvage professionals alike. This allows the platform to go beyond simple year/make/model matching and instead offer true cross-model fitment validation. Combined with real-time VIN decoding, buyers are assured the engine or transmission they select will fit their vehicle exactly, reducing costly errors and returns.
Customers can also access live chat support, receive automated notifications for order tracking, and benefit from built in return and warranty processing. These tools combine to offer a professional and streamlined user experience rarely found in the traditional salvage yard environment.
Technology continues to be a major driver of growth for Automotix. Its search engine uses artificial intelligence to decode VINs and match part compatibility in real time. This reduces human error and improves order accuracy. On the seller side, the company provides dashboards that allow yards and suppliers to generate quotes, manage inventory, and process orders with more efficiency. Structured data feeds help maintain consistency in product listings while automated logistics tools help optimize packaging and shipment handling.
The company also places a strong emphasis on making things easier for its salvage yard partners. By offering logistics integration and clear data standards, Automotix allows suppliers to focus on core operations while participating in a national marketplace with minimal friction. This commitment to supply side efficiency is part of what has helped the platform grow and stay competitive in an industry that is still transitioning into the digital space.
Since its founding, Automotix has maintained a reputation as a quiet but steady innovator in the automotive aftermarket. It was one of the first platforms to use generic product imagery and to organize part search results based on compatibility rather than just price. These strategies, once unique, have since influenced broader trends across the used parts sector. Its focus on proximity based fulfillment and buyer protection continues to set it apart from newer competitors and general marketplaces. Every purchase is backed by fitment verification and warranty protection, offering peace of mind on high-value parts like engines and transmissions.
The internal restructuring in 2024 marked a new chapter for the company. By taking control of fulfillment and customer service, Automotix proved that technology and operational excellence can go hand in hand. The improvements in speed, quality, and communication reflect a company that not only listens to its users but is willing to evolve to meet their needs. As a result, Automotix is now better positioned than ever to lead the online used auto parts market into its next phase.
Automotix LLC remains a privately held company. While full details of its ownership structure are not publicly available, several key individuals are known for their leadership roles. Founder Efi Gershom continues to be a central figure in the company’s direction. Other notable executives include Joel Gearhardt who plays a strategic role in the business, Gavin Heathcock who oversees sales and partnerships, and John Paul Giago who manages technology and development.
With more than two decades of experience, a strong technical foundation, and a renewed commitment to customer satisfaction, Automotix is redefining what it means to buy used auto parts online. Through innovation, execution, and attention to detail, the company has built not just a marketplace but a model for how the salvage yard industry can grow in the digital age.