Trapstar isn’t just a clothing brand—it’s a cultural movement. Born from the streets of West London, Trapstar emerged as a bold voice in the world of fashion, blending underground style, music, and rebellion into a powerful streetwear identity. What started as a grassroots brand with mysterious drop-offs and word-of-mouth marketing is now a global name, worn by celebrities, athletes, and everyday fans of edgy, authentic style.
The Origins of Trapstar
Trapstar was founded in the early 2000s by three friends: Mikey, Lee, and Will. Their vision was clear from the start—they wanted to create clothing that spoke to the streets, for the streets. Unlike many brands that focus on polished aesthetics or high fashion trends, Trapstar was raw, real, and rooted in London’s gritty youth culture.
The name “Trapstar” reflects a duality. It combines “trap”—a slang term associated with hustle and survival—with “star,” symbolizing aspiration, success, and influence. This concept perfectly mirrors the life experiences of many inner-city youth, who dream of rising above their circumstances without forgetting where they came from.
The Aesthetic: Bold, Dark, and Iconic
Trapstar’s aesthetic is instantly recognizable. The brand is known for its heavy use of black, gothic fonts, oversized silhouettes, and bold logos. One of its most famous slogans—“It’s A Secret”—added an element of mystery, creating buzz without traditional advertising. Fans would catch whispers about pop-up shops or limited drops, making each release feel exclusive and personal.
Signature pieces like the Trapstar Shooters tracksuit, the Hyperdrive puffer jackets, and the iconic logo hoodies have become staples in urban fashion. The designs reflect a mix of military, futuristic, and dystopian influences, all wrapped in a confident streetwear package.
Rise to Popularity
Trapstar’s rise was organic and rooted in community support. The founders would sell clothes out of the trunks of their cars or at underground events, letting the brand grow through authenticity. Early support came from UK grime and rap artists like Giggs, Skepta, and Wretch 32. These artists weren’t just wearing the clothes—they were part of the same world that inspired the designs.
Eventually, the buzz made its way across the Atlantic. Trapstar caught the attention of global superstars like Rihanna, Jay-Z, and A$AP Rocky. In fact, Jay-Z was so impressed with the brand that his company, Roc Nation, invested in Trapstar in 2016. This partnership helped elevate the brand on an international level, opening doors in the US and beyond.
Trapstar x Music: A Perfect Match
Trapstar’s close connection with music is one of the reasons for its massive success. In the UK, the brand became synonymous with the grime and drill scenes. Artists proudly wore Trapstar in music videos, concerts, and red carpets. This visibility made the brand not only stylish but also symbolic—wearing Trapstar became a way to represent your roots, your hustle, and your ambition.
In the US, rappers like Meek Mill and Travis Scott also embraced the brand. The co-sign from hip-hop heavyweights helped Trapstar cross over to American streetwear culture, standing alongside brands like Supreme, Off-White, and Fear of God.
Collaborations and Limited Drops
Borsello Trapstar has always understood the power of limited availability. Their drops are often surprise releases or quick sell-outs, adding a sense of urgency and exclusivity. Collaborations have played a big role in their success, including capsule collections with Puma, Roc Nation, and other high-profile partners.
The Puma x Trapstar collection was a particularly important moment. It brought Trapstar’s unique design style to a wider market while still staying true to its London street roots. Sneakers, tracksuits, and jackets from this collaboration sold out quickly and are still sought after by collectors.
More Than Fashion: A Lifestyle
Trapstar isn’t just about clothes—it’s about attitude. It represents resilience, hustle, creativity, and a refusal to conform. The founders have always made it clear that the brand is a reflection of their life experiences and the communities they come from. That authenticity is what keeps people loyal.
For many, wearing Trapstar is more than making a fashion statement—it’s a badge of identity. Whether it’s the bold logos, the rebellious slogans, or the confident designs, Trapstar gives people a way to express themselves and their story.
Trapstar in 2025 and Beyond
As of 2025, Trapstar continues to thrive. The brand remains influential in both UK and global streetwear scenes, with new collections that keep pushing the boundaries of urban style. Despite its commercial success, Trapstar hasn’t lost its edge. It still represents the energy of the streets, the voice of the unheard, and the dreams of those determined to make their mark.
The future looks bright for Trapstar. The brand has hinted at more collaborations, global pop-up experiences, and even branching into new areas like tech, gaming, and art. One thing is certain: whatever Trapstar does next, it will do it with the same fearless style and streetwise soul that made it iconic.
Conclusion
Trapstar is more than just a fashion label—it’s a movement that turned street culture into high culture. From the backstreets of West London to the closets of global celebrities, Trapstar’s journey is a story of hustle, vision, and style. In a world full of trends, Trapstar stands tall as a timeless symbol of authenticity.