Rethinking BANT: A Fresh Take on Buyer Qualification
BANT has been a foundational framework in B2B sales, guiding teams through Budget, Authority, Need, and Timeline. It has helped identify prospects with the highest potential for…
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How Intent Data Has Redefined BANT in Lead Qualification
The modern B2B buyer journey has fundamentally changed, and traditional BANT methods no longer provide the depth of insight needed to qualify opportunities effectively. In this digital-first…
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