Samit Garg has set a new standard in the experiential events industry, revolutionizing the way large-scale events are conceptualized and executed. As the co-founder and Managing Director of E-Factor Experiences Ltd. and Skywaltz Balloon Safari, Garg has redefined the landscape of event management in India, delivering experiences that blend creativity, innovation, and cultural significance.
Born on October 11, 1971, in Lucknow, Garg’s educational journey began at St. Francis’ College, Lucknow. He later earned a Bachelor of Commerce degree from the University of Lucknow in 1992 and completed an MBA in Commerce and Business Management from Jaipuria Institute of Management in 1997. To further refine his leadership skills, he participated in INSEAD’s International Leadership Program for Senior Executives (ILPSE) in 2023-2024, solidifying his reputation as a forward-thinking leader.
E-Factor Experiences Ltd., co-founded by Garg in 2003 alongside his wife Manika and close friends, began as a bespoke wedding planning service. Under Garg’s visionary leadership, the company quickly transitioned to focus on large-scale public events, multimedia installations, and cultural showcases. E-Factor’s portfolio is a testament to its transformative approach, featuring landmark projects such as the India Pavilion at World Expo 2025 in Osaka and the virtual museum for SEBI in 2023. The company’s multimedia shows at iconic sites like the Gateway of India and Golkonda Fort have redefined how heritage is presented, combining storytelling with cutting-edge technology to captivate audiences.
Among E-Factor’s most notable projects is the long-term multimedia installation at the Gateway of India, which integrates historical narratives with immersive visuals. Similarly, the Golkonda Fort multimedia experience showcases India’s architectural legacy through a blend of traditional and contemporary elements. These projects exemplify Garg’s ability to use large-scale events as a platform to celebrate India’s rich cultural heritage while introducing innovative techniques that set new industry benchmarks.
Garg’s commitment to redefining large-scale events extends to his work on major cultural and sports celebrations. Notable examples include the Pushkar Mela, which has been transformed into an international spectacle under E-Factor’s management, and the Champion’s Boat League in Kerala, which has brought global attention to traditional Indian water sports. These events not only showcase India’s cultural diversity but also contribute significantly to the country’s tourism economy.
In 2008, Garg expanded his influence into the adventure tourism sector with the launch of Skywaltz Balloon Safari, India’s first commercial hot air ballooning enterprise. This venture has operated at high-profile events such as the Agra Balloon Festival and the Pushkar Camel Fair, providing unique aerial experiences that highlight India’s scenic and cultural treasures. Skywaltz has garnered national recognition, including the National Award for the Most Innovative Tourism Project, further cementing Garg’s reputation as an innovator in experiential tourism.
Garg’s leadership extends beyond E-Factor and Skywaltz. As President of the Events and Entertainment Management Association (EEMA), he has championed the professionalization of India’s event management industry. His tenure has been marked by initiatives aimed at enhancing skill development, standardizing industry practices, and advocating for policies that support large-scale event management. Under his leadership, EEMA has become a hub for innovation and collaboration, bringing together industry leaders to shape the future of experiential events.
The projects curated by Garg and his team exemplify a seamless integration of tradition and modernity. Events such as the Navy Day celebrations and the Deepotsav at Ayodhya have showcased the grandeur of India’s cultural and historical legacy to both domestic and international audiences. By combining large-scale logistics with creative storytelling, Garg has consistently delivered events that resonate on a global scale.
Garg’s ability to innovate while honoring tradition has also been evident in collaborations with government bodies and international organizations. His work on the Eco Retreats in Odisha, for example, combines luxury tourism with sustainability, creating experiences that are both impactful and environmentally conscious. These retreats have become a model for responsible tourism, demonstrating Garg’s commitment to creating events that align with global sustainability goals.
Rooted in the values of integrity and perseverance instilled during his upbringing in Lucknow, Garg credits much of his success to his parents, Late Shri Harish Kumar Garg and Aruna Garg. Married to Manika Garg and father to Tarush Garg, his family has been a constant source of inspiration and support throughout his journey.
Through his ventures and leadership roles, Samit Garg has redefined the art of large-scale event management. By blending creativity, tradition, and innovation, he has set new benchmarks for excellence in the industry. Garg’s transformative vision continues to inspire the next generation of event professionals, ensuring that large-scale events remain a powerful medium for storytelling and cultural celebration.