India Cosmetics Market Size, Share, Trends and Report | 2034

India Cosmetics Market Outlook

According to the report by Expert Market Research (EMR), the India cosmetics market size attained a value of USD 12.05 billion in 2024. Aided by the increasing demand for beauty and personal care products, growing disposable income, and the rising influence of social media and celebrity endorsements, the market is projected to grow at a CAGR of 4.03% between 2025 and 2034, reaching a value of USD 17.19 billion by 2034.

India’s cosmetics market is diverse, with a wide range of products catering to various consumer segments. From skincare, haircare, and makeup to fragrance and men’s grooming products, the market is expanding rapidly as consumers become more discerning in their choices, influenced by both global trends and local preferences. Increased awareness of skincare routines, a shift towards premium products, and the growing use of cosmetics for personal grooming and aesthetic appeal have significantly contributed to the growth of the sector.

Market Drivers

Several factors are contributing to the robust growth of India cosmetics market.

• Growing Beauty Consciousness: Beauty and personal care have become a significant part of everyday life for many Indians, driven by a growing awareness of the importance of self-care. The rise in beauty consciousness, particularly among urban youth and the millennial population, has led to an increased demand for skincare, makeup, and haircare products. As consumers seek to enhance their appearance, they are willing to invest in quality products, contributing to the expansion of the Indian cosmetics industry.

• Increasing Disposable Income and Changing Lifestyles: The rise in disposable income, particularly among the middle and upper-middle classes, has fueled the demand for luxury and premium cosmetic products. With the rapid urbanization of India, coupled with increased spending power, more consumers are opting for high-end skincare and makeup brands. Furthermore, changing lifestyles, which emphasize convenience and time-saving solutions, have also influenced the demand for ready-to-use beauty products, including facial masks, sheet masks, and all-in-one beauty solutions.

• Influence of Social Media and Celebrity Endorsements: Social media platforms, particularly Instagram, YouTube, and TikTok, have become vital tools for beauty influencers and cosmetic brands to reach a wider audience. Celebrity endorsements and online tutorials have fueled the popularity of specific products, with consumers increasingly looking to emulate the beauty routines of their favorite stars. The rising presence of beauty influencers and the accessibility of tutorials have made cosmetics more relatable and accessible, encouraging greater consumption across all age groups.

• Shift Towards Natural and Organic Products: As consumers become more health-conscious, there has been a significant shift towards natural and organic cosmetics in India. Brands that use natural ingredients, avoid harsh chemicals, and promote cruelty-free products are gaining popularity among environmentally conscious and health-savvy consumers. The demand for herbal products, such as those using Ayurveda, is also growing rapidly, as Indian consumers increasingly turn to their traditional roots for skincare solutions. This shift is particularly noticeable in skincare products, where consumers are opting for products with fewer chemicals and more natural ingredients.

• Rise of Male Grooming Products: Male grooming has emerged as a significant market driver in India. Men’s grooming products, including skincare, haircare, and personal care items such as shaving creams, deodorants, and body washes, are witnessing rapid growth. The shift in male consumer behavior, with increasing interest in skincare and beauty products, has prompted cosmetic brands to create specialized products tailored for men. This trend is expected to expand further, driven by changing societal norms and the growing desire among men to adopt grooming habits previously considered exclusive to women.

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India Cosmetics Market Segmentation

The market can be divided based on by product, by gender, price range, by distribution channel and region.

Market by Product

• Hair Care
• Skin and Sun Care
• Fragrances and Deodrants
• Makeup and Color Cosmetics
• Others

Market Breakup by Gender

• Men
• Women
• Unisex

Market Breakup by Price Range

• Mass
• Premium

Market Breakup by Distribution Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• Online Channels
• Others

Market Breakup by Region

• North India
• East and Central India
• West India
• South India

Competitive Landscape

Some of the major players explored in the report by Expert Market Research are as follows:

• Unilever plc
• Vellvette Lifestyle Private Limited
• ColorBar Cosmetics Pvt. Ltd.
• L’Oréal S.A.
• The Estée Lauder Companies Inc.
• Beiersdorf AG
• Kao Corporation
• Christian Dior Couture SA
• Revlon,Inc.
• Shiseido Company, Limited
• Others

Challenges in the India Cosmetics Market

Despite its promising growth, the India cosmetics market faces several challenges that need to be addressed.

• Price Sensitivity: While the demand for premium products is growing, price sensitivity remains a challenge in India, particularly in smaller towns and rural areas. Many consumers still prefer affordable beauty solutions, which can make it difficult for premium and luxury brands to establish a solid foothold in these regions. Additionally, consumers often turn to counterfeit products due to their lower price points, posing a challenge for established brands.

• Cultural and Regional Diversity: India’s vast cultural and regional diversity makes it difficult for cosmetic brands to offer one-size-fits-all solutions. Products must be tailored to meet the needs of various skin types, preferences, and beauty standards. Understanding local needs and preferences is crucial for success in the Indian market. Regional variations in taste and style, coupled with traditional beauty rituals, require cosmetic companies to adapt their product offerings accordingly.

• Regulatory Compliance: The cosmetics market in India is regulated by strict guidelines and standards set by the Bureau of Indian Standards (BIS) and the Central Drugs Standard Control Organization (CDSCO). Cosmetic companies must ensure compliance with these regulations, which may differ based on the ingredients used and product claims made. Navigating these regulations can be challenging, particularly for new entrants in the market.