Managing an Amazon Seller Central account involves many admin tasks, but one of the most important changes you may need to make at some point is updating your legal name. Whether your business has recently gone through incorporation, rebranding, partnership changes, or a transition from sole proprietorship to an LLC, knowing how to change legal name in Amazon seller correctly is essential to avoid verification delays or account restrictions.
Amazon is very strict about identity confirmation and business documentation. Even small mismatches can trigger account review, KYC verification, or temporary selling limitations. That’s why following the right steps—and preparing the right documents—is critical.
Although the linked guide focuses on brand name changes, the structure and requirements Amazon uses are similar for any legal info update on Seller Central.
Why You May Need to Change Your Legal Name on Amazon Seller Central
Amazon requires your legal entity name to match official business documents. Situations that require changes include:
- You’ve recently incorporated or registered a new business name
- You rebranded your business
- Your business structure changed (sole proprietorship → LLC, partnership → corporation)
- You updated ownership information
- You want your company name to match your invoices and tax documents
- Your current legal name on Amazon is incorrect or outdated
If any of these apply, updating your seller account is not only important for compliance—it also prevents Amazon from flagging your account during routine verification.
Before You Start: Prepare Your Required Documents
Amazon will NOT update your legal name unless your documentation clearly supports the change. Be ready with:
- Business registration certificate
- Articles of incorporation (if applicable)
- Government-issued identification (matching the new legal entity)
- Utility bill or bank statement with matching legal name
- Tax registration documents (GST/HST, EIN, or equivalent)
- Any official legal proof of the name change
The more documents you attach, the faster Amazon typically approves the change.
How to Change Legal Name in Amazon Seller – Step-by-Step
Amazon’s interface updates often, but the process remains similar. Here’s how to complete it correctly:
1. Log Into Seller Central
Go to sellercentral.amazon.com, sign in, and navigate to your dashboard.
2. Go to “Account Info”
From the top right corner:
- Click Settings
- Select Account Info
This page contains all your business identity and tax information.
- Select “Business Information”
Under “Business Information,” click the Legal Entity Name or Business Name section.
Depending on your marketplace (US, CA, or EU), the wording may be slightly different, but it will always relate to your official business details.
4. Edit Your Legal Name
Amazon will show:
- Current legal name
- Business address
- Registered country
- Identifying documents
Click Edit and enter your new legal name EXACTLY as it appears on your legal documents.
Important: Spelling must match your documents perfectly. Even a missing comma or spacing difference can trigger an error.
5. Upload Required Documents
Once you enter the new name, Amazon will request verification documents. Upload:
- Business registration certificate
- Any legal documents confirming the name change
- ID proof if you’re a sole proprietor
- Updated tax documents, if applicable
Make sure all documents:
- Are clear
- Include the full legal name
- Are not expired
- Match the country you are registered in
PDF or JPEG formats work best.
6. Submit for Verification
Click Save or Submit, and Amazon will start the verification process.
This usually takes:
- 24–72 hours for minor updates
- 3–7 days for businesses with newly changed documentation
- Longer if documents don’t match exactly
During this time, Amazon may contact you through the Performance Notifications section.
What Happens After You Submit the Change?
Amazon’s verification team will:
- Review your documents
- Compare your ID, business registration, and tax identity
- Validate that the new legal name complies with marketplace regulations
- Confirm that it matches your banking information
Once approved, your legal name will update across:
- Seller Central
- Business verification records
- Tax invoice management
- Storefront legal details
If they reject the update, Amazon will specify why (usually a document mismatch), and you can resubmit corrected files.
Common Issues & How to Avoid Them
Changing your legal name in Seller Central seems simple, but many sellers face problems. Here are the most common issues—and how to avoid them:
1. Mismatched Documents
If your utility bill, registration certificate, and tax ID show slightly different versions of the name, Amazon will reject the update.
Solution:
Submit documents that match EXACTLY.
2. Uploading Unclear Images
Blurry images or dark photos cause verification delays.
Solution:
Always upload clean, high-resolution scans.
3. Banking Information Doesn’t Match
If your Amazon legal name and your bank account name differ, Amazon may place your account under review.
Solution:
Update your bank details after changing your legal name.
4. Changing Too Many Details at Once
Some sellers try updating their address, phone number, legal name, and tax info simultaneously, which triggers Amazon’s security flags.
Solution:
Make changes one at a time and wait for each to be approved.
Why Legal Name Accuracy is Crucial for Amazon Sellers
Your legal name affects:
- Disbursements
- Tax compliance
- VAT/GST calculations
- Identity verification
- Brand protection
- Amazon account health
- Seller support communication
Incorrect legal information can lead to:
- Payment holds
- Account verification reviews
- Listing limitations
- Even a temporary suspension
That’s why updating your legal name properly is extremely important.
If you want deeper insights on name changes and brand updates, check this detailed resource:
👉 https://saecomfbapro.com/how-to-change-your-brand-name-on-amazon-in-2025/
Final Thoughts
Knowing how to change legal name in Amazon seller is essential for maintaining compliance, avoiding account issues, and keeping your seller profile accurate. With Amazon becoming stricter about identity verification, updating your legal information the right way ensures a smoother selling experience.
By following the step-by-step process, preparing your documents, and submitting the correct details, you can easily update your legal name without stress.
